Raising NPS 12 Points: Postmortem of a Megaship Deployment
A 5,500-guest megaship posted a 12-point NPS lift over 14 consecutive itineraries after going live on Verdant Helm. This postmortem unpacks where the gain actually came from, which ship-wide changes did not move the needle, and what the Hotel Director's team would do differently if they started again.
The ship carries 5,500 guests at double occupancy, 2,100 crew, and runs seven-day Eastern Caribbean itineraries from Port Canaveral with stops in Cozumel, Costa Maya, Grand Cayman, and a private island. Before the Verdant Helm deployment, its trailing-twelve NPS sat at 31. Fleet average across the brand's premium tier was 43. The Hotel Director had rotated through three predecessors in 18 months, and the ship had been labeled internally as the "NPS sinkhole" of the Caribbean division. Travel agencies had started steering repeat cruisers toward the sister hull.
Full article coming soon. Subscribe to get notified when it's published.